3-Person Team - Senior Creative Strategist (me), Digital Marketing Specialist, Digital Marketing Manager (Client)
My Role - Creative Direction, Graphic Designer, Animator, Copywriter

The Problem

Amidst director turnover, the newly appointed Director of Content sought support in crafting creative and messaging that would resonate with the audience and seamlessly complement paid social efforts.

Embracing a fresh perspective, we aimed to transform the brand's tone by making the messaging more personable and quirky.

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Building on the success of our holiday promotions, we recognized that the new design approach was a game-changer. This success led us to incorporate even more innovative elements into our campaigns, driving further engagement and impact.

Art Direction Phase

Collaborating with the client, we began to infuse this new tone into their holiday messaging, incorporating cheeky graphics and dynamic motion elements into their advertising. We saw our CTR increase from 1.2% to almost 5%!

We discovered that the simpler, more quirky messaging led to a significant drop in our cost per acquisition.

Expanding Our Learnings

Although our comedic messaging was performing well with SMB clientele, it wasn’t fully capturing the essence of our enterprise-level offering. To enhance our B2B metrics, we decided to explore and test various creative approaches showing value to a new type of customer.