Provision Power & Gas
Finding Their Voice
New to the digital marketing world, helping Provision Power & Gas finding their digital voice through creative.
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The Problem
YGT is a Utah-based nonprofit focused on youth mental health and suicide prevention. To qualify for state funding and formalize their organizational structure, they needed to grow their following to 6,000 supporters within one year. They were starting from a base of just over 800. The brand also needed to lay groundwork for a Board of Directors and broader expansion beyond Utah.
Our creative direction stayed anchored to the brand's core message:
"Connection is the Best Prevention"
Working with the Digital Marketing Director, we built messaging around specific, practical steps young people could take to support their own mental health. The creative balanced approachable design with substance, prioritizing usefulness over awareness alone.
Within one year, the community grew from 800 to over 6,000 engaged supporters across Utah, unlocking the state funding the organization needed.
Hitting the membership threshold allowed YGT to formalize a Board of Directors and expand programming outside Utah.
The founders now travel nationally to support youth communities across the country.
Through strategic brand growth and increased support, we’ve accomplished remarkable milestones and made a significant impact.
