2-Person Team - Creative Director (me), Digital Marketing Manager
My Role - Creative Direction, Graphic Designer, Animator, Copywriter

The Problem
YGT (You Got This) is a dedicated suicide prevention non-profit in Utah, focusing on the crucial inputs of mental health for the state's youth. To secure essential state funding, the organization needed to build a following of over 6,000. With aspirations to establish a board of directors and expand their reach, we had just one year to achieve this goal, starting from a modest base of just over 800.

We wanted to keep true to our message of
"Connection is the Best Prevention"
and that is our guiding principle in art direction.
Collaborating with the Digital Marketing Director, we developed messaging that highlighted actionable steps youth could take to improve their mental health, focusing on meaningful inputs.
In just one year, we achieved our goal, building a vibrant and engaged community eager to drive positive change throughout the state of Utah.

Achieving our organizational goals enabled us to appoint a Board of Directors and expand our reach beyond Utah.
Our founders are now traveling across the United States, extending our support to children in diverse environments.
Through strategic brand growth and increased support, we’ve accomplished remarkable milestones and made a significant impact.

